EMEIA MARKETING LEADER, EY (Formerly Ernst & Young)
“Boster Group excels at identifying and implementing strategic partnerships. Their extensive network and expertise in the cultural sector has enabled EY to foster a strategic partnership with Tate that stretches beyond support of major exhibitions. It sees our two institutions breaking new ground, sharing expertise and providing scope for further collaboration.

The EY Tate Arts Partnership has supported the firm’s global rebranding, both through increased awareness and demonstrating our new shared purpose of “building a better working world”. It has also enabled EY Partners to engage hard-to-reach clients and opinion leaders in new and inventive ways. Boster Group structured this partnership and related activities to successfully enhance CSR initiatives, drive regional employee engagement opportunities, and enable measurement of the overall impact of these programmes.”

DIRECTOR, UK ARTS AND CULTURE, BP
“Boster Group’s creative and strategic input within our employee engagement programme has been invaluable. Their intelligent grasp of our core business priorities, combined with a remarkable affinity for the cultural institutions we support, has added new dimensions to our relationships with both staff and our arts and culture partners. The team are assiduous in their attention to detail, from due diligence to execution and measurement of impact. I would not hesitate to recommend Boster Group’s work.”

VP OF EMEA, FACEBOOK|INSTAGRAM
“The partnership shaped by Boster Group between Facebook and The Ambassador Theatre Group has given us a valuable insight into the shift of digital marketing in the cultural sector. It has enabled us to trial new Facebook platforms amongst untapped audiences, create compelling content on red carpet night for distribution via Facebook and Instagram, and explore in-theatre mechanisms to engage audiences socially. Together we piloted a bespoke experience created to connect with our top Instagrammers, the success of which we hope to replicate in other markets. Thank you so much for allowing us to be a part of this journey!”

SENIOR BRAND MANAGER, DOM PÉRIGNON
“With a clear understanding of our brand plans, Boster Group has helped Dom Pérignon to create a bespoke customer engagement strategy, involving successful collaborations with cultural partners and leading contemporary artists, designers and architects. Boster Group has placed a strong emphasis on measurement in order to evaluate conversion and overall success of the programme. Furthermore, Susan and her team have sought to add value at every conceivable opportunity.”

LUXURY PORTFOLIO MANAGER, PERNOD RICARD
“Boster Group’s key areas of expertise are threefold: advising on how to go to market in the luxury sector, activating the resulting luxury strategy, and effecting introductions to the target audiences.”

HEAD OF MARKETING, BARCLAYS WEALTH MANAGEMENT
“Insight and knowledge are key to achieving an edge and to structuring a truly differentiated client experience; Boster Group are unrivalled in the arts sector with a “little black book” of contacts and the insider access to give clients a money can’t buy experience. Sharp, commercial and focused on client needs with a passion for excellence and a love of the gorgeous and delicious…”

RENÉE FLEMING, SOPRANO
“It has been a delight to be involved with the Boster Group over the last few years. Susan’s energy and creative imagination have resulted in numerous interesting and entertaining events, giving artists such as myself an opportunity to meet with the leaders of other fields and to share and compare our individual ideas and aspirations, finding unexpected common interests and goals. Her gift for marketing in classical music is unique, and is particularly valued in this area which has been so underserved in the past. Thank you Susan, for all your efforts!”

MANAGING DIRECTOR, DIAGEO RESERVE BRANDS
“’Reaches the parts other consultancies can’t reach’. Boster Group have helped us establish a profile within the luxury inner circle with their unique mix of contacts, creativity and sheer hard work. Working with Boster Group is a pleasure and feels more like having a well-heeled and well-connected best friend than employing an agency — but they always have an eye on the bottom line and deliver tangible results.”